Happy Earth Day everyone! Did you know t

Happy Earth Day everyone! Did you know that you can recycle content by only using one resource? All you need is to be creative in finding ways to re-purpose content that maybe didn’t quite hit the mark the first time around but with a little redirection, your goal can be accomplished. Learn more on “up-cycling” here —> http://ht.ly/w2CbP

Wishing you and your family a wonderful

Wishing you and your family a wonderful & safe holiday! http://ow.ly/i/5iJOP

Images create emotion, emotion creates m

Images create emotion, emotion creates motion. And for brands, that’s exactly what we need to see. I put considerable thought into the images that I select to support my editorial content, often I will start with building the right image before drafting my message to ensure compatibility. Industry trends show us on a consistent basis, viewers will often determine whether or not they will go onto read the message after they look at the image. If it draws them in, we have a better shot at getting our message through to them to take the next steps, set forth by us.

Take a look at this short article that illustrates my point and also, walks you through a few important pointers on how to make sure you selecting the optimal image to support or some would say, compliment your message.

Graphic Design – Find the Right Imagery for Social Media Branding : MarketingProfs Article http://ht.ly/vTm87

All the passwords you should change because of Heartbleed, in one handy graphic

I typically suggest a overall password sweep every quarter, to me it just seems best to lean on the side of cautious since so many devices and 3rd party sites have access to our social networks and email accounts. Initially, I did not run through my networks when the first warning surfaced, regarding Hearbleed however, now that there has been more credible information circulated, I have made the adjustments necessary to at the least, feel a little more protected. Since my brand is attached to several social networks, making sure I have as much “secure” as possible is a high priority. The last thing I need is a spam post infecting my readers feeds. especially the one about the snake that ate a human, with accompanied video to view. I may or may have not fell for that one!

Ten Creative Real Estate Marketing Ideas

See on Scoop.it – Social Media Marketing GNPR

These 10 creative real estate marketing ideas will help you sell your property in any market.
See on www.toptensocialmedia.com

Why It’s Crucial to Know Your Promoted Social Media Audience – Search Engine Journal

See on Scoop.it – Social Media Marketing GNPR

I’m often struck by how many ads I see across social networks that I find completely out of place.

GetNoticed PR‘s insight:

The opportunity to connect, engage and convert with your promoted posts not only depend heavily on the quality of content but also, it’s audience. Hopefully, we take a lot of consideration on how we position our messages and what engaging graphics will support our message but making sure that you take the time to change the message according to network audience in essential in viral ability. Make sure that you know your audience on each platform and create a plan to promote accordingly. 

See on www.searchenginejournal.com

The Only Guide To Instagram Marketing You Will Ever Need

You’ve read all the articles, heard the buzz at your monthly business networking meeting, seen icons on advertisements but now comes the hard part; is my business right for Instagram?

This social image based network started off with a bang, right out of the gate. So much, that Mark Z. just had to have it. Take a look at these numbers from infancy (October 6, 2010) to present day.

• 150 million monthly ACTIVE users
• 60%+ users outside U.S.
• 16 billion photos shared.
• 1.2 billion likes daily.
• 55 million average photos per day.

After looking at these stats, it’s certainly safe to say that this platform has steam and now with video capability, users are finding it to be one of the most valuable forms of digital marketing practices in their marketing mix. Instagram has several upsides to getting your message across new eyes, outside your current influence sphere that you have established in other networks. An opportunity to creatively but yet, strategically, place your products in the eyes of a new audience full of decision makers.

One of the things I love about this social channel is the fact that it evoked emotion and we all know, as marketers, emotion creates motion. Creating images with a call-to-action or posting a short video that generates a sense of urgency to participate or react on some level, whether it be a like, repost or comment, helps a brand connect with a multitude of potential customers. Connect with evident results when you execute your posts with measurable digital breadcrumbs!

Marketer | Strategist | Entrepreneur, Ross Simmonds, provides an excellent guide to Instagram Marketing that helps shed light on how your brand can constructively build a profile that attracts the right eyes, use of hashtags, branding and the different categories of viral posts that you can try. My biggest take-away from this guide was how my brand can utilize user generated content connect with my instagram audience on a higher level.

Make sure to leave comments on how your business uses instagram, what type of success you have achieved on this network with promotions and content strategy. If you’re about to embark on this road, ask a question, it’s the best way to gain valuable insight on what other business owners have tried and experienced.

Link-Builders Versus Content Marketers

See on Scoop.it – Digital Marketing GNPR

Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.

 

See on www.business2community.com

To Improve SEO, Focus on the Page

See on Scoop.it – Digital Marketing GNPR

If you want to drive more natural search visits to a page, you need to improve the relevance and authority of that page. That’s SEO 101. But one of the hardest parts for marketers to understand when they’re in the thick of content creation is the phrase: “of that page.”

 

See on www.practicalecommerce.com

How to Respond to Customers Who Complain on Social Media [with Infographic] | Sara Isenberg Web Consulting & Project Management

See on Scoop.it – Digital Marketing GNPR

When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried…

See on saraisenberg.com